Friday

| 2018 | 10 | 05 | hair tings |


I have been bleaching my hair for over 7 years now. As a result I have no idea what my natural colour is, or what hair type I actually have. I've grown used to it feeling slightly dry and tangled a few days after washing and adjust my straightening routine accordingly. 

There was one particular dyeing session that left my usually fairly resilient hair in a bit of a mess. My ends were all split, it was very brittle and sort of sad. After a brief but firm discussion with my hairdresser I was given a large discount and an apology, but very little in the way of compensation for my ruined locks. 

Boots was my go to on the way home and I spotted the Bleach London products a long way off - they're tailored for those who like to push their hair to absolute bleaching limits. 


Created to revive unhappy, colour damaged hair, the Reincarnation Mask seemed like a great place to start with my rescue attempts. 

Yeah I bought it for the packaging, and thankfully it paid off. 

Enriched with sunflower seed extract and micro wheat proteins, it should give great shine, strengthen colour vibrancy, improve elasticity and help reduce colour fade. 

For anyone who has bleached their hair, the post shampoo knottiness will be familiar. It's horrible - you feel like you will never be able to untangle it ever again - so a sign of a good conditioner is one that post application leaves you with the confidence your hairbrush won't take too much of a bashing. 


The instructions tell you to leave it one for 10-20 minutes - but I went all out and walked around the house for just under an hour prior to rinsing. It's a specially formulated pre-shampoo mask - extremely thick and with a salon-like smell. A little goes a lot further than you would imagine across your dry hair so it's good value for money too. 

I could feel the difference immediately - my hair was so much less brittle and much less snapped off during the drying process. I tend to wash my hair once a week when it's really dry, so it's nice to be able to deep condition at the same time too. 


My only criticism would be the packaging. Aesthetically it ticks many boxes, but functionality-wise it scores poorly - but this is something I can overlook given the quality of the product.

If your hair needs a little bit of love every now and then I would strongly recommend!